Desire 650
(Designer edition)
In Desire series, we always use mass production to generate uniqueness, pushing the boundary of material's limitation. As smartphones become more similar in design and performance, customers want their devices to stand out from the crowd. From previous designs, we introduced double shot, duotone, duo finish, micro splash on desire, this time we are inspired by sensibility, and introduced “dual tactility”, giving you a three-dimensional experience by creating a 3D groove pattern on the half of the back, the uniqueness that not only catches your eyes but also inviting tactile engagement, you can easily recognize the phone without looking at it.
HTC Design Team - Webber Chao (Project lead), Leewei Chen, Chris ZQ, Kent Huang, Michael Kuo, Chris Chen
CMF - Sara Hsu, Benny Lin
2016








CMF





